May 11th, 2011
Truth Marketing are in talks with the large Swedish make up company ‘Face Stockholme’. Face are very big in Sweden and the states especially New York and LA and now they wish to launch a number of stores across the UK. Truth are advising on strategies in promoting brand awareness along with driving sales and repeat business. 
Given the make up industry has a very loyal customer base Face Stockholm are hoping to use a PR offensive and a free make over with purchases over a certain amount. Coupled with online marketing and strong POS activity were hoping they are going to make an impact in a pretty competitive market but lucrative market.
Nic.
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May 11th, 2011
The team has been working over time throughout April and May. Brusnika Media, our Russian partner has been working with us on 3 pitchs. The first new medical courses for Russian students from the worlds most innovative pharmacy company. Take a look at our concepts that we submitted
The ads are showing a ‘doctor and mask’ and at second glance we see he is studying abook. Teh second is depicting a USB port and plugging into all of Pfizers expertise
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May 11th, 2011
Its been a busy start to 2011 for Truth Marketing. We’ve been in deep consultations with Caffe Vero (Italy’s coffee of choice) over marketing strategies targeting the massive growth industry of coffee suppliers. This industry is currently monopolised by La Vazza and Illy who are also two fine coffee Brands. With an industry worth billions Caffe Vero of Italy are now looking to expand their brand to the far reaches of Europe and America and have been in heavy talk with Truth on ways to target the UK Market.
Having researched the three coffee brands we’ve found encouraging evidence that Caffe Vero is actually prefered to the better known brands. Along with a push to raise brand awareness in the B2B through targeted communications, Caffe Vero are also looking to target large super stores with point of sale promotions to drive sales and awareness.
Dominic
Tags: Cafe Vero, coffee branding, coffee marketing
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June 5th, 2010
After what seems like nearly a year of consultation and pitching, Truth Marketing have finally secured the National Water Sports Centre as their latest new business win. Notts County Council have been using Truth Marketing on a consultancy basis during the NWSC handover from Sport England and have finally scheduled plans to drive their online marketing for 2010.
Truth have been tasked with driving sales and traffic initially over the warmer months this summer but with a bigger picture in mind of creating wide spread brand awareness among water sports enthusiasts and leisure lovers alike.
And with the final contracts being written for a number of Olympic teams from different countries the National Water Sports Centre has never looked so good. Read the rest of this entry »
Posted in Business Wins, Latest News, Latest Projects | 1 Comment »
May 22nd, 2010
At last the new Robin Hood visitor centre for Nottinghamshire County Council has been agreed and a partnership promotion with the new Robin Hood film by Ridley Scott was the first priority.
Truth Marketing have been consulting for NCC on behalf of their latest and proudest visitor attraction – the Robin Hood Visitor Centre. Plans have finally been signed and the launch should be in 2011. With plans to originally launch sooner NCC were advised from Truth to partner the new Ridley Scott film, Robin Hood, which would have been the perfect exposure for Nottinghams premier visitor centre. Having worked with Truth on the precurment of that partnership promotion, it was finally stopped due to new budgeting and scheduling.
With many twists and turns in this years council budget and the delay of the visitor centre it has been eventually agreed to promote a Robin Hood Month of May and a joint promotion with the Hollywood blockbuster opening. It looks set to be an action packed month with festivities and events promoted all over the counties historic locations. The community of Nottinghamshire will be dining yet again on the legend of Robin Hood, first with a Hollywood blockbuster and then weekend after weekend of events. After a particularly dificult winter It will prove to be a wonderful way to start the summer and a great alternative in promoting the new visitor centre.
Tags: Creative Design Agencies, truth marketing
Posted in Latest News, Latest Projects | 2 Comments »
April 20th, 2010
So often we see great design that aesthetically pleases in our industry. It looks great, uses the latest fonts that are cool and current, along with the latest ways to manipulate programmes for the latest cutting edge imagery. But is this style over substance? Having been in the graphic design midlands industry for 15yrs I have seen the Design ‘latest’ become the ‘late’ many times now and I ask myself is this marketing? Marketing that sells? Marketing that is focused on results and objectives or design focused on… well, design.
Design that sells
We believe that design has an important role to play within the delivery of a project, but for us design comes into play much later in the process after we have created the substance needed to ’sell’.
Vodafone – Truth Marketing
Above is what we regard as the perfect blend of style with substance. Design has been engaged heavily in this campaign we did for Vodafone, but not without the whole strategic process and USP directing us to do so. Therefore the design is more purposeful and directly relevant to the end consumer and sales were significantly higher.
Packaging
From brand to packaging, web to direct mail, point of sale to online marketing, advertising to sales promotion, our primary focus is of selling our clients products and services with clear strategic thinking and creative work focused on our end consumers needs. Design is then used to unite all of the marketing objectives but with clear direction born from our process. Using this direction, over use of design and ’style’ over ’substance’ is avoided, as we create highly effective marketing with the correct balance of design.
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Tags: design that sells, graphic design midlands, graphic design that sells, marketing that sells
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April 19th, 2010
For over 100 years technology has been aligned with the most creative minds in the world and the last century has given the human race the equivalent of over 1000 years of evolution. From our Grand Parents childhood to our own sons and daughters childhood, our way of everyday life is barely recognisable from that of the last century.
And there’s even more amazing ground breaking technology around the corner just waiting to be patented and marketed to the ever waiting consumer. Take a look at your future, today…
Cloud – a magnetic floating sofa for a comfort and relaxation like no other
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Tags: Design and tech, design and technology jobs, design and technology projects, future computer technology, latest information technology, latest technology gadgets, latest tv technology, technology and design
Posted in Hints tips info | 8 Comments »
April 7th, 2010
Basic principles of design
- A poster is a visual representation of information and should be designed as such – do not reproduce your written paper in poster format.
- It should be understandable to the reader without verbal comment as you will most likely never be around when your audience will be viewing it. Keep it simple, informative but to the point with a ‘call to action’ at the end.
- Remember, you are trying to catch the delegate’s attention so impactful and intelligent design is needed alongside a headline that inspires the viewer to read the rest of the communication.
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Tags: Create a poster, Create poster, Create your own poster, Creating a poster, Design a poster, Designing a poster, How to design a poster, How to make a poster, Making a poster
Posted in Hints tips info | 3 Comments »
January 12th, 2010
Welcome to the Truth Marketing Awards for our best ad campaigns of the decade that never saw the light of day!!
Entering a new decade, we wanted to do something special to celebrate 10 fantastic years of working in the creative industries. So we’ve been sifting through all our best ideas that were never produced so we can share with you campaigns that just might have changed the face of some of the biggest brands in the world.
We hope you enjoy this rare glimpse of a maketing agency’s best loved campaigns as much as we enjoyed rediscovering them. Read the rest of this entry »
Tags: campaign marketing, direct marketing awards, marketing award, marketing awards, money marketing awards, top marketing agencies, top marketing agency, truth marketing
Posted in Awards 2010, New Year 2010 | 1 Comment »
January 11th, 2010
Just when the Christmas rush of parties and indulgence had eased, Truth Marketing launched the latest brand campaign for Hooters Restaurants. And what better way to launch to the public than a party at Hooters UK, HQ.
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Tags: hooters clothing, hooters in nottingham, hooters music, hooters nottingham, hooters shorts, hooters tops, hooters uk
Posted in Business Wins, Latest Projects | 8 Comments »
