Truth Marketing had a busy time of it throughout November and December when we won our most recent new business win, Soloro Shoe Boutique’s.
Having put up a great presentation of our skills as a full service B2B agency we were called out of the blue from Soloro and the first question they asked us was “…whats your diary like”. The diary as we all know is regularly full but there always seems to be space for new business wins. So with a pause I asked ‘what do you you have in mind’…”I think we need to sit down, can you see us this afternoon?”
In my experience this conversation is both welcomed and feared at the same time which can be an interesting feeling. So off we went to meet with our new client to se what they had in mind. 2 hours later we were signed up to deliver a CGI interior room design for their shoe boutiques, along with packaging and PR shots, two brochures and a re-branded website. We agreed to do all of this within three weeks too. This part was where the strange feeling was coming from on the original phone call.
None the less, our new clients seemed very appreciative of our B2B direct marketing strategy and our ability to turnaround the campaign within the time agreed.
With the B2B UK market slowing with the recession, Soloro focused on expanding their brand abroad. After many months of touting their shoe boutique’s, they now had a once in a life time business opportunity in China and the Middle East where brand new malls were being erected at an alarming rate. Soloro had been invited to present the business plan for a potential of over 150 shops opening in the said countries by the end of 2010 and had zero targeted marketing to profile their services.
Sounds great…the meeting was in 3 weeks.
2 weeks and 5 days later we delivered the entire campaign signed off and ready for Soloro to expand throughout the world.
“Were very proud as a B2B marketing company to have not only delivered this project under the pressure, but to have delivered it with a high standard of creativity. Everyone pulled together and weekends were put on hold along with evenings and Sam’s Pilates. With the additional shop interior design to complete, the client clearly thought they had asked too much and was over the moon when presented with a finished campaign ready to go.
We look forward to working with Soloro in the future and who knows, there may be new competition for Kurt Geiger in the future. Thanks to the team once again for their dedication and individual talent.”
Cory
