Archive for the ‘Latest News’ Category

Face Stockholme – Consultation Strategies

Wednesday, May 11th, 2011

FaceStockTruth Marketing are in talks with the large Swedish make up company ‘Face Stockholme’. Face are very big in Sweden and the states especially New York and LA and now they wish to launch a number of stores across the UK. Truth are advising on strategies in promoting brand awareness along with driving sales and repeat business. September-picstore copylipstick

Given the make up industry has a very loyal customer base Face Stockholm are hoping to use a PR offensive and a free make over with purchases over a certain amount. Coupled with online marketing and strong POS activity were hoping they are going to make an impact in a pretty competitive market but lucrative market.

Nic.

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Pfizer Pharmaceutics – Pitch work in Russia

Wednesday, May 11th, 2011

pfizer_logoThe team has been working over time throughout April and May. Brusnika Media, our Russian partner has been working with us on 3 pitchs. The first new medical courses for Russian students from the worlds most innovative pharmacy company. Take a look at our concepts that we submitted

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The ads are showing a ‘doctor and mask’ and at second glance we see he is studying abook. Teh second is depicting a USB port and plugging into all of Pfizers expertise

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Caffe Vero – Coffee Brand Marketing

Wednesday, May 11th, 2011

caffe vero logo

Its been a busy start to 2011 for Truth Marketing. We’ve been in deep consultations with Caffe Vero (Italy’s coffee of choice) over marketing strategies targeting the massive growth industry of coffee suppliers. This industry is currently monopolised by La Vazza and Illy who are also two fine coffee Brands. With an industry worth billions Caffe Vero of Italy are now looking to expand their brand to the far reaches of Europe and America and have been in heavy talk with Truth on ways to target the UK Market.

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Having researched the three coffee brands we’ve found encouraging evidence that Caffe Vero is actually prefered to the better known brands. Along with a push to raise brand awareness in the B2B through targeted communications,  Caffe Vero are also looking to target large super stores with point of sale promotions to drive sales and awareness.

Dominic

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National Water Sports Centre – Latest Business Win for Truth

Saturday, June 5th, 2010

After what seems like nearly a year of consultation and pitching, Truth Marketing have finally secured the National Water Sports Centre as their latest new business win. Notts County Council have been using Truth Marketing on a consultancy basis during the NWSC handover from Sport England and have finally scheduled plans to drive their online marketing for 2010.

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Truth have been tasked with driving sales and traffic initially over the warmer months this summer but with a bigger picture in mind of creating wide spread brand awareness among water sports enthusiasts and leisure lovers alike.

And with the final contracts being written for a number of Olympic teams from different countries the National Water Sports Centre has never looked so good. (more…)

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Nottinghamshire County Council – Robin Hood Visitor Centre consultation from Truth

Saturday, May 22nd, 2010

At last the new Robin Hood visitor centre for Nottinghamshire County Council has been agreed and a partnership promotion with the new Robin Hood film by Ridley Scott was the first priority.

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Truth Marketing have been consulting for NCC on behalf of their latest and proudest visitor attraction – the Robin Hood Visitor Centre. Plans have finally been signed and the launch should be in 2011. With plans to originally launch sooner NCC were advised from Truth to partner the new Ridley Scott film, Robin Hood, which would have been the perfect exposure for Nottinghams premier visitor centre. Having worked with Truth on the precurment of that partnership promotion, it was finally stopped due to new budgeting and scheduling.

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With many twists and turns in this years council budget and the delay of the visitor centre it has been eventually agreed to promote a Robin Hood Month of May and a joint promotion with the Hollywood blockbuster opening. It looks set to be an action packed month with festivities and events promoted all over the counties historic locations. The community of Nottinghamshire will be dining yet again on the legend of Robin Hood, first with a Hollywood blockbuster and then weekend after weekend of events. After a particularly dificult winter It will prove to be a wonderful way to start the summer and a great alternative in promoting the new visitor centre.

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Cory goes to NYC to judge American Illustrator awards

Thursday, December 10th, 2009

He loves to travel as we all know, and every year Cory gets invited back to the annual American Illustrator awards in New York and we here about it for weeks. He’s a country bumpkin at heart even though he’s lived in London and Sydney, but he still enjoys the odd trip to the big apple and who could blame him. Expenses paid and he gets to wax lyrical on creative excellence with people who will actually listen. Not even listen but decide the outcome of awards for one of the biggest Illustration events in America.

“Its a real honour to be asked to judge the American Illustrator awards, not to mention the treat of New York for a few days.

Illustrator

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I’ve been invited as a judge since 2006 and I seem to have made a contribution to the awards process enough to be invited back. (more…)

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