Soloro Shoe Boutiques

The Brief

Soloro Shoe’s had an opportunity to expand rapidly across the Middle East and China and needed an interior design created for their brand to show they could compete in the Kurt Geiger market.

With the brand having marginal success in England this was an opportunity of a life time to be partnered with two retail giant overseas.

Our  Response

With two very important meetings taking place in the Middle East and China we designed an interior that would work in any shopping mall in the world and instantly establish the brand as a large overseas company in the shoe fashion industry. Along with the interior design we also designed two bespoke B2B brochures outlining the business oportunity between the two potential partners, accompanied with a CD Rom and power point presentation for meetings.

A full 10 second CGI movie was created to present a walk around tour of the boutique units along with packaging and PR shots to further describe the user experience.

The Results

With plans to open a further 10 shops in the UK, Soloro Shoe Boutiques have now partnered up with a Chinese partner and will be opening 50 – 100 stores in the next few years. Soloro are also developing markets in the Middle East, America, Russia and Brazil with a view to launching further boutiques.

Soloro Shoe’s Brand goes global

Soloro Shoes have now gone global and have experienced meteoric growth. With plans to be a serious market contender in 3-5 years we are expecting competion for Kurt Geiger and Dune in the near future