Gigantic.com

The Brief

The Industry of online ticketing in the UK has a turnover of £745 million per year. Gigantic.com was a breakaway start up from the 2^nd largest online ticketing company ‘See Tickets’ and its ambition was to eventually compete with the main five companies.

After winning a pitch against a London agency True Purpose were tasked with an online marketing brief that needed to rapidly raise awareness and collect data for future marketing. We were also tasked with improving the Google ranking and increasing sales.

Our  Response

After careful research of the target audience and applying the True Purpose process, we quickly understood that the lifeline of any .com ticketing business is the amount of data it can market to and the Google ranking.

Brand development of the site and a competition campaign was developed to promote brand awareness via AOL, Yahoo and Virgin Radio online media. Along with partnerships with CD wow, the Co-OP and other relevant online brands, True Purpose also brokered a deal with AOL for the online ticketing partnership who had a subsription of 1.2 million uniques per month. A microsite was set up to channel traffic, capturing data and ticket sales.

The Results

The AOL partnership performed so highly that within 1 month of Gigantic.com going live with AOL, they jumped to 3^rd place on the 1^st Google rankings page for online ticketing.

Data capture improved by 23% and site visits were up by 230%

Gigantic expanded with staff and now have a significant market position.