Archive for May, 2011

Face Stockholme – Consultation Strategies

Wednesday, May 11th, 2011

FaceStockTruth Marketing are in talks with the large Swedish make up company ‘Face Stockholme’. Face are very big in Sweden and the states especially New York and LA and now they wish to launch a number of stores across the UK. Truth are advising on strategies in promoting brand awareness along with driving sales and repeat business. September-picstore copylipstick

Given the make up industry has a very loyal customer base Face Stockholm are hoping to use a PR offensive and a free make over with purchases over a certain amount. Coupled with online marketing and strong POS activity were hoping they are going to make an impact in a pretty competitive market but lucrative market.

Nic.

Pfizer Pharmaceutics – Pitch work in Russia

Wednesday, May 11th, 2011

pfizer_logoThe team has been working over time throughout April and May. Brusnika Media, our Russian partner has been working with us on 3 pitchs. The first new medical courses for Russian students from the worlds most innovative pharmacy company. Take a look at our concepts that we submitted

doctor pfizer blog finalblog usb final

The ads are showing a ‘doctor and mask’ and at second glance we see he is studying abook. Teh second is depicting a USB port and plugging into all of Pfizers expertise

Caffe Vero – Coffee Brand Marketing

Wednesday, May 11th, 2011

caffe vero logo

Its been a busy start to 2011 for Truth Marketing. We’ve been in deep consultations with Caffe Vero (Italy’s coffee of choice) over marketing strategies targeting the massive growth industry of coffee suppliers. This industry is currently monopolised by La Vazza and Illy who are also two fine coffee Brands. With an industry worth billions Caffe Vero of Italy are now looking to expand their brand to the far reaches of Europe and America and have been in heavy talk with Truth on ways to target the UK Market.

cafe cup

Caffe_Vero_pack

Having researched the three coffee brands we’ve found encouraging evidence that Caffe Vero is actually prefered to the better known brands. Along with a push to raise brand awareness in the B2B through targeted communications,  Caffe Vero are also looking to target large super stores with point of sale promotions to drive sales and awareness.

Dominic